COMMUNICATION.  COMMUNICATION.

COMMUNICATION. COMMUNICATION.

When sitting down with sellers for the first time I generally ask a few questions about their past selling experiences, whether they be a recent unsuccessful campaign, or a previous selling experience.  The biggest complaint that my anecdotal evidence suggests, is not...
Knowledge, power and real estate advertising

Knowledge, power and real estate advertising

A dangerous trend has emerged in real estate advertising with privacy and price implications. Too much personal information is being revealed during marketing campaigns. Circumstances such as divorce or illness are often featured in advertisements as agents try to use...
Employ a selling agent

Employ a selling agent

Before employing an agent to market and sell your home, ensure you are clear about what you expect in an agent. Real estate agents often spruik their clearance rates or their profile in the marketplace. The true determinant of a good agent is their ability to deliver...
The Dangers in Establishing a Market Price

The Dangers in Establishing a Market Price

Establishing a realistic market price can be fraught with danger. The intentionally inflated price quoted by an agent is the most common. It is the improbable lie or the lie by omission. Other dangers that are not so obvious include well-meaning neighbours and...
Lifestyle Living

Lifestyle Living

The Hopkins River Holiday Park and Lifestyle Village is an affordable and fantastic facility offering residents a variety of unique benefits. Being set in the farming zone at the Hopkins River end of Jubilee Park Road (see map below article) between Warrnambool and...
Mystery shop the agent

Mystery shop the agent

The selection of the selling agent is usually decided upon from an interview and/or a sales proposal process. Whether it’s an interview or a sales proposal that you are using to determine your agent, neither actually shows the agent in action. Agents are fully...
The two lies of the real estate industry.

The two lies of the real estate industry.

When asked to price a property, a real estate agent has the opportunity to impress the owner and obtain a listing. Listings are the lifeblood of any real estate career. The two most common lies in the real estate industry involve the estimate price quoted to potential...
Mortlake SOLDs

Mortlake SOLDs

A quick little drive up Mortlake’s main street recently highlights a few of the successful sales in the popular township with plenty happening at the moment.  Call us to find out more!...
Add Extra Sparkles

Add Extra Sparkles

Give your property that extra sales appeal. You rarely need to spend thousands of dollars to make your home attractive. Buyers are attracted by the appearance of your property and, when they inspect it, they are influenced by its atmosphere. The right appearance...
Building and Pest Inspections

Building and Pest Inspections

Is a building and pest inspection that important? Is it necessary to have a property inspected by a professional when buying and how much does it cost? For most people, buying a home or an investment property is the biggest investment they will ever make.Yet many...
Market Price

Market Price

It seems simple doesn’t it?  You’re thinking of selling, and you decide to get a couple of agents out to give you a “quote”. But real estate agents aren’t tradesmen, the so-called “quote” of the value of your house is merely...
164 year old pile of bluestone

164 year old pile of bluestone

We love the online reviews from our clients after a sale, and this recent one from Robert up in Hexham is no exception! How do you sell an 164 year old pile of bluestone with 8 bedrooms and renovations halted because of unplanned health issues and attendant cash flow...
Why you should consider selling in Winter

Why you should consider selling in Winter

Andrew Trim, 3-time Olympic Games representative for kayaking, including a silver medal at Sydney 2000, author of Real Estate Dangers And How To Avoid Them, and director of the Johnson Real Estate Group, takes a minute to explain why it might be a good idea to...
Don’t take the bait!

Don’t take the bait!

Bait pricing hurts both sellers and buyers, and despite recent legislation changes aimed at preventing the practice, it is still rampant.  Just as AFL coaches find ways to manipulate rule changes for their own benefit, real estate agents find ways around the new...
“providing good advice”

“providing good advice”

Read Glenda’s answers to a couple of questions after recently selling her Bushfield property through Wilsons: 1: “Why did you initially choose to list your property with Wilsons?” It began with our taking advantage of a Wilson free valuation offer left in our...
“Nailed it”

“Nailed it”

Good, bad, or indifferent, we always seek out our clients’ opinions after a transaction in order to constantly improve our service by continuing doing what works, and making improvements and adjustments where required. Trent sold his property with Wilsons, and...
Delighted buyer AND seller!

Delighted buyer AND seller!

The favourite part of our job – when two delighted customers, seller and buyer, come together to enjoy the process of a home being transferred from one to another – both happy with the outcome, this being a sale at the highest possible price for the...
Believe me when I say…

Believe me when I say…

There are certain phrases in the modern lexicon of real estate agents that should put sellers on the alert every time they hear them. They go something like this: ‘If we run the right advertising campaign we could get…’ ‘We could sell this in...
Do you have a buyer?

Do you have a buyer?

The best agents will always be able to introduce buyers to your property without asking for money.  If an agent claims to have a buyer, as most real estate agents will, that should negate the need to spend money upfront on advertising. This runs contrary to the...
John and Lorna

John and Lorna

Again showing that our clients can win at both sides of the selling and buying equation, hear from John and Lorna as they take a break from packing up their home in readiness for their move....
The THREE prices for your property

The THREE prices for your property

When you are selling your property, there are three prices to be acutely aware of: Marketing Price Current Market Price Best Selling Price Marketing Price is the price the agent markets the property at to buyers. Legally and practically speaking, the final selling...
Tommy and Pam

Tommy and Pam

We chat with Tommy and Pam, after their successful sale in Noorat, and purchase in Terang. Once a buyer was found for their property, all efforts turned to finding their next home, including a “wanted ad” on our website  which was shared on our Facebook...
Open house or open slather?

Open house or open slather?

Yes, the following video is simply a TV comedy skit from “The Chaser’s War on Everything”.  However, it does bring to light a legitimate concern regarding open inspections, that of security.  With only one or two agents present, and potentially...
Fishing and Real Estate?

Fishing and Real Estate?

With estimates of over five million Australians taking part in recreational fishing, it is Australia’s biggest sport and leisure activity. When almost one in four of us partake in this activity, plenty will understand the following analogies to the Real Estate...
No Price Marketing or No Brains Marketing?

No Price Marketing or No Brains Marketing?

‘No Price marketing’ – or should that be ‘No Brains marketing’ Article by Bill Glover I am constantly amazed and surprised by the sellers who opt not to disclose the price they would like to achieve for the sale of their property. What are they hoping to achieve using...
“Very Pleased!”

“Very Pleased!”

We knocked on Gary’s door to say hello as we were looking for another house in Warrnambool to sell since we sold Gary’s, and we took the opportunity to pull out the iphone and video asking Gary a couple of questions about his selling experience with...
Advertising the house or walking into a web?

Advertising the house or walking into a web?

More advertising equals more buyers. It’s a compelling sales pitch to any home seller but does it stack up against reality? Australia has the highest advertising rates in the world for property sellers. The reason is Australian agents have convinced their clients to...
Instant Reaction

Instant Reaction

Article by Peter O’Malley, author and Real Estate Agent. How to get a rapid market response to your home. To put a property on the market takes effort. There is the effort in selecting the agent and marketing strategy, effort to prepare and present the property...
The winners and losers in all markets

The winners and losers in all markets

Written by Peter O’Malley. There is a simplistic thought pattern that rising property markets are good and falling markets are bad. Supporting the point, transaction volumes historically increase in rising markets and decrease in falling markets. These...
“She never let me down”

“She never let me down”

Have a listen to Ken, chatting with Linda about his recent experience selling with Wilsons – in Ken’s words, Linda never let him down, got him sold at the price he wanted, kept him updated the whole time and helped him get on with the next phase of his...
Sell for more in 1-2-3-4

Sell for more in 1-2-3-4

Welcome to the Wilsons ‘How to’ series.  This issue explores the 4 key steps you must follow for a successful property sale. You may be new to the property market and this may be the first property you have sold, or you may be an experienced property...
Don’t Do It

Don’t Do It

Why print doesn’t add up The real estate industry’s greatest fear is that home sellers will work out how easy it is to find a buyer for your property without using a real estate agent. Private sale companies and private sellers are emerging in larger numbers each...
‘Open for Buyers’ Means an Open Agency

‘Open for Buyers’ Means an Open Agency

If you hire a real estate agent to sell your property, you have every right to expect him or her to work hard for you. You also should expect the same from the salesperson’s agency. Nobody expects anybody to work seven days a week, but just because a salesperson has...
Conveyancing Conversation

Conveyancing Conversation

Peter O’Malley sits down with Paul Denny of Paul Denny Conveyancing who shares 39 years of experience and advice for people buying and selling property.  This extremely insightful interview also highlights how the relationship between a vendor’s real...
A REAL ESTATE MYTH

A REAL ESTATE MYTH

THAT COULD BE WORTH THOUSANDS TO YOU! Anyone who knows anything about life will know that some common ‘beliefs’ are often the biggest fallacies. Everything from when doctors used to recommend smoking to “calm nerves” to the belief that “if it tastes good, it must be...
Don’t take our word for it!

Don’t take our word for it!

In the world of business, the noise of companies spruiking their wares, and why they are the best fit for you, can be very loud, crowded, and confusing.  It all sounds good.  And if only it were all true. But what says a heck of a lot more about a company is not what...
“Great Job!”

“Great Job!”

Peter discusses his recent successful sale, which was purchased a generation earlier through Wilson Real Estate, and now sold by the next generation of Wilsons.  This is what serving the local community for over 4 decades is all...
“A wise choice”

“A wise choice”

Tony discusses his process of interviewing agents, and his successful sale with Wilsons.  Tony interviewed several agents before listing his property for sale, asking each of them “Why should I list with you?  What can you do for me that other agents...
How much does it cost to sell a house?

How much does it cost to sell a house?

When choosing an agent to sell your home don’t make the mistake of only looking at the commission rate each agent charges. If you base your decision on commission alone you will be in for an unpleasant surprise. So, how much does it really cost to sell your home?...
Get the Highest Price for Your Property

Get the Highest Price for Your Property

If you are like most people considering selling their properties, there is one question you most probably want answered above all others: HOW CAN I GET THE HIGHEST PRICE FOR MY PROPERTY? My name is Gary Pittard, CEO of the real estate business consultancy, Pittard. I...
Real Estate’s Greatest Dangers

Real Estate’s Greatest Dangers

When selling your property, if you want to get the highest price possible, avoiding real estate’s greatest dangers is crucial. Andrew Trim, head of one of Brisbane’s most successful group of agencies, Johnson Real Estate, has written a book entitled Real Estate’s...
The hidden cost of a cheap agent

The hidden cost of a cheap agent

Choosing an agent when selling your home is a big decision – this is why many people research a few different real estate agencies before they make their choice. Costs can add up quickly when selling your home, which is why some people consider hiring a discount agent...
Be Choosey!

Be Choosey!

When selling your property, it pays to be choosey.  Choose Skill, Not Opinions Some agents tell lies to win your business. Be very careful that you do not choose the agent who tells you the biggest lie about how much ‘you will get’ for your property. This is called...
Open houses: The lazy real estate tactic

Open houses: The lazy real estate tactic

Many in the real estate industry speak highly of open homes. This tactic has become so common that many sellers are under the impression that open homes are the only way to sell a property. What many people are unaware of is that open homes typically have more...
The Tough Truth

The Tough Truth

This article was written in 2008, just after many of the major property markets that had been experiencing prolonged boom market conditions, had hit the brakes and were dealing with low demand and easing prices.  However, for any market that is not experiencing...
Repeat happy seller!

Repeat happy seller!

It’s great in business when your past clients come back and choose to deal with you again – It shows that you are doing something right! Hear briefly from Jason, a second-time-round delighted...
Real Estate for sale – on the quiet.

Real Estate for sale – on the quiet.

We have several properties for sale that you may not be aware of – because for one reason or another, there is little to no outward specific marketing associated with them.  You won’t find a sign out the front, nor will you see them feature on any website...
Come on in!

Come on in!

We all know the saying that there is no second chance to make a first impression. This is most relevant when selling your house. You should do everything you can to make buyers feel at home, to create the atmosphere that implies Come on in! The inside atmosphere...
The Pricing Game

The Pricing Game

It wasn’t so long ago, when a homeowner decided to sell their property the agent would advertise it for the agreed price. The price was set by the agent in consultation with the homeowner. The advertised price was simply the price the owner wanted. It was...
What’s MOST important, when choosing an agent.

What’s MOST important, when choosing an agent.

When you are looking at putting a property on the market, the decision that will likely have the biggest impact on your net financial outcome, and peace of mind, is your choice of agent.  It’s important to know what’s important when making this choice....
In Just 10 minutes…

In Just 10 minutes…

In just 10 minutes of negotiating many home-sellers lose more money than they could save in 10 years!! Here’s a BIG QUESTION for all home-sellers… WHAT’S THE MOST IMPORTANT FACTOR TO YOU WHEN YOU ARE SELLING YOUR HOME? If you’re like most people, your home is...
Flipping houses – What you need to know

Flipping houses – What you need to know

Buy a house, renovate and sell quickly for a substantial profit – it’s not hard to see why flipping houses seems like an attractive venture. House flipping certainly isn’t a new concept, with shows such as the The Block making it appear like an easy, glamorous way to...
How to run a silent auction

How to run a silent auction

Just like a public auction, there are times when a silent auction works better than a standard private treaty and vice versa. The success of a silent auction is equally dependent on the right agent and the right circumstance. A public auction sells to the highest...
What to expect when selling your home

What to expect when selling your home

Whether you’re downsizing or moving to a new area, most home owners will find themselves selling at one point in their lives. Selling your home can be a stressful period, particularly if you’re not sure what to expect. This blog post will guide you on the process to...
A GUARANTEED WINNER!

A GUARANTEED WINNER!

We have hit that time of year when suddenly expert punters appear from the crowds of people whose only equine encounter for the previous eleven months have been the occasional game of pin-the-tail-on-the-donkey or a pony shaped piñata at one of their kids’ birthday...
What is equity and how can it benefit me?

What is equity and how can it benefit me?

Simply put, home equity refers to the difference between the market value of your property and how much is still owing. Equity is the unencumbered interest an owner has in a property. For example, if your property was worth $500,000, and you still owed $400,000 on...
Should you renovate before selling?

Should you renovate before selling?

With TV shows such as The Block and Reno Rumble gaining immense popularity in the last few years, many homeowners have been inspired to carry out their own makeovers and add value to their homes. A question our sales team at Wilson Real Estate often get asked is,...
The extra mile

The extra mile

Meet Carla & Murray, more delighted clients of Wilson Real Estate. Hear how Linda Miller went the extra mile to find them their dream property, all from the other side of the country. And the process couldn’t have been...
Homefinder finds home

Homefinder finds home

Our aptly named “Homefinder”, Daniel, knocked on Sharon and Daryl’s door, and within a week, with Linda’s help they had sold their home for a great price and purchased another, which they are very excited about!...
ONE SHEEP PLEASE

ONE SHEEP PLEASE

Imagine you’re planning to cook a lamb on the spit.  A Greek delicacy.  You visit your local butcher and ask him for a lamb and he replies, Butcher:   “Sorry mate, I’m all out of lambs but give me $200 and I’ll go to the market tomorrow and try to get you one”. A day...
Open 7 days – Benefits in action

Open 7 days – Benefits in action

Hear from 2 delighted clients, Glen and Julie, buyer and seller of 72 Kerr Street, Mortlake. Sold within a week, with all the action happening on a Saturday afternoon and Sunday, when Wilson Real Estate are open for business, and the others are...
Another delighted client!

Another delighted client!

Linda recently handled the sale of Manny’s house in Illowa, then found a house for him to purchase, and to cap it all off – an investment property as well.  Another delighted...
40+ Years of Wilsons

40+ Years of Wilsons

In 1976 real estate agency Mark Wilson and Associates began trading in Warrnambool. The business strategy of putting the customer’s best interests ahead of their own has assisted in the longevity and success of this family owned and operated real estate agency. 40+...
SOLD – no stress, no risk

SOLD – no stress, no risk

Jak and Brooke talk about their recent successful sale, the good communication they had from their agent, peace of mind offered by a risk-free system, and the fact that they found what is often a very stressful process,...
Expensive web advertising drives off market transactions.

Expensive web advertising drives off market transactions.

Real estate agents across the country are increasingly moving toward off market transactions. An off market transaction is defined as one where the agent only markets the property to their database and known buyers rather than listing on prominent media websites....
Are those ads real?

Are those ads real?

John Downie explains his successful sale, after ringing up Wilson Real Estate when he saw a couple of “property wanted” ads, initially wondering if they were a made-up...
Rejecting the first offer

Rejecting the first offer

High offers often come early during the selling process, however owners will often hold out in the hopes of a better deal coming along.  Sellers can be lulled into a false sense of security making the assumption that a good offer in the early stages of selling can...
Inspection Etiquette

Inspection Etiquette

Much has been written about the pros and cons of Open Inspections versus taking individual buyers through properties by way of personal inspection with the agent. Without opening up a can of worms, the salesperson in me favours personal inspection because it is a...
Top 3 ways to prepare for Real Estate photos.

Top 3 ways to prepare for Real Estate photos.

High quality photos have become an integral part of marketing your home when selling. When searching for a property, almost all buyers will turn to the internet to find their next home, with buyers perusing many listings before making their final decision. Excellent...
Appraisal or Valuation?

Appraisal or Valuation?

What would you do if you wanted to find out what your property is worth in today’s market? Would you ask for an appraisal or do you get a valuation? They may sound like they are the same but they’re not. Do you know the difference? A valuation can only be conducted by...
Meet Anna…

Meet Anna…

Meet Anna, another happy Wilsons customer. As you can see, Linda from our office went to great lengths to find the right home for Anna. If you’d like us to help you find your dream home, contact us any time. If you’re thinking of selling, it makes sense to...
4 letters that can change your life

4 letters that can change your life

4 LETTERS THAT CAN CHANGE YOUR LIFE WHEN SELLING YOUR HOME.  These four letters stand for HIGHEST PRICE NEGOTIATION SYSTEM! And that’s what we now use at Wilson Real Estate. A brand new negotiation system written and researched by Australia’s trusted consumer...
Your chance at a stress-free sale

Your chance at a stress-free sale

Matching your property to one of our existing buyers can be the most effective way to sell your home, both in terms of achieving a great price as you can rest assured these are genuine buyers ready to pay good money for the right property, and also in terms of...
Nobel Prize-Winning Concept

Nobel Prize-Winning Concept

If you are like most sellers, the thought of selling your home can be daunting. Selling your home is not usually something you do more than once or twice in your life. So how do you know what to expect or more importantly how to sell for the highest price? When it...
Pricing your property

Pricing your property

Pricing your property: Why overpricing as a selling tactic does more harm than good. Setting a price for your property is one of the biggest decisions you will make during the selling process. Choosing the right price gives you the greatest chance at selling your home...
Present Your Home – Selling

Present Your Home – Selling

If you’re looking to sell a property, presentation is paramount. Here are some top tips from the team at Wilson Real Estate on how to stand out in the crowd and appeal to potential buyers. First Impressions count When a buyer approach’s your house, the exterior makes...
Don’t wait until it’s too late

Don’t wait until it’s too late

Article by Paul Kounnas Unfortunately many elderly people put off selling their family home until it’s too late and the decision to sell is no longer theirs to make, it’s made instead by others. It is sad to see this happen to many of our elderly. Generally the reason...