Before employing an agent to market and sell your home, ensure you are clear about what you expect in an agent. Real estate agents often spruik their clearance rates or their profile in the marketplace.
The true determinant of a good agent is their ability to deliver a premium price – in a risk-free and stress-free manner.
You will only sell your property once. Therefore, it is crucial that you get the right price when you go to market.
Agents that constantly focus on getting the property ‘sold’ as opposed to achieving you the ‘best possible price’ are signalling their intent.
The best sales people are not high pressure ‘closers’. They are calm, professional and supportive in providing you with the right information. They are assertive but they are not aggressive. Before employing any agent to sell your property, meet with them several times to gain a sense of their style.
Before employing any agent to sell your property, meet with them several times to gain a sense of their style.Your selected agent is going to be your guide throughout the campaign. Therefore, it is crucial that there is mutual respect and trust.
Written by Peter O’Malley. For a free copy of one of Peter’s books, contact us any time.