Since 1976, before his son Lucas was even born, self-proclaimed dropkick proponent for the Grassmere Football Club, Mark Wilson, has been a major part of the landscape of Warrnambool & district’s real estate industry – a landscape that has been as ever-changing as that of our national game! But while the dropkick is gone from Aussie rules, Mark continues to thrive in the property game.
Switching at that point from selling livestock throughout the district to selling real estate, no conversation about the historical local property market is complete without reference to Mark. The careers of many local agents were hatched under Mark’s guidance, and obviously being Mark’s son – Lucas Wilson’s tutelage began a lot earlier than his official start in the industry in 1996.
The launch of the Wilsons Warrnambool & District Real Estate brand is a subtle but very deliberate one. Wilsons, as a plural, reflects the official teaming of Lucas, taking the helm into the modern era, with all of Mark’s experience, guidance and skills right alongside.
As well as his full Real Estate Licence qualifications, Lucas has completed bachelors of Science and Commerce at the University of Melbourne, majoring in marketing, management, and statistics. He has also worked in the marine industry, combining sales and marketing – in particular website, online and social media expertise. His experience in modern-day marketing brings our clients into today, and beyond. Warrnambool born, bred and entrenched with his family of 4, Lucas is an active member and contributor to the local community.
Three of the most emotive words in the English language are “home”, “family”, and “love”. To own your own home is The Great Australian Dream. We are literally selling dreams! We are a genuine local family business, employing local families, and serving local families – and we love it!
We’ve previously been part of a large nationwide chain, but rather than lining the pockets of nationwide franchise executives, we’d rather support our local community through sponsorships of local clubs, charities and individual causes, so when you employ Wilsons as your agent, not only are you investing in the best possible result for yourself but by extension, you can also feel wonderful about the fact that you are supporting your local community.
We seriously believe in the TEAM acronym, that together everybody achieves more, and our whole office team from support staff to sales agents to management are like family, all working towards a common goal – to provide a brilliant service to our customers.
In 1992, Mark Wilson met Neil Jenman, who had been experiencing ‘booming’ sales in otherwise gloomy times in the Sydney property market. Agents across the country wanted to know his secrets, and before long he started a training company and taught his methods – which were based primarily on ethics and client care. Essentially – putting the clients’ interests ahead of the agent’s, and this is at the core of our way of doing things. Ultimately, Jenman moved more into consumer advocacy and designed an accreditation of the most ethical and competent agents in the country – called Approved – an accreditation wilsons still holds today – the only agency in our district who does.
The Pittard training group emerged as the leading real estate training organisation in Australasia, and through an active and never-wavering commitment to continuous improvement – Kaizen – we see the extensive and intensive training of all of our staff as the biggest point of difference between us and our competitors.
The technical qualifications legally required to handle the sale of a family’s greatest asset are readily attainable compared to many other professions, but since it is so important, with so much at stake in every property transaction, we insist that every member of the Wilsons team embark on an obsession of constant learning and training, both external and internal. One of our 5 core values is “Personal Growth” (the others are “integrity, “teamwork”, “attention to detail”, and “urgency”).
Our mission statement is:
To provide a uniquely brilliant real estate experience to every single client and potential client. We stand out from the crowd, putting our clients’ interests ahead of our own. Through culture, competence, and care, our clients safely achieve excellent results, always.
Our mission and core values are not just words. We stand by them and live them.
That is our story, albeit abbreviated. We look forward to you becoming a part of it.