8 Elements that will make your Real Estate Sale a Smart Sale The Smart Sale Strategy is clever as it is an integrated system, it is not a slapped together collection of dysfunctional parts. When planning for your SMART SALE various elements need to be considered in...

Article by Peter O'Malley - author of "Inside Real Estate" (For a free copy of the book - contact us)   In a rising market, vendors can over-price with minimal risks in doing so. However, in a normal or falling market, overpricing often leads to underselling. The...

We love hearing from our clients after their transaction is complete.  Client feedback gives us a chance to look for opportunities to improve on our service, as well as recognising aspects we are doing right.  Our business is a people business more so than a house...

REAL ESTATE'S GREATEST DANGERS HOW TO AVOID THEM AND SELL SAFE Hiring the right agent to sell your home is crucial.  Hiring a bad agent costs a lot more than just their selling fee.  Great care should be taken when deciding which agent to trust. For a thorough look at...

A plethora of websites and home-valuing apps have popped up in recent times offering free valuations. Typically, there are two types of valuations offered online: the automatic algorithm or the referral to a real estate agent (some offer both). All major, and many...

The following article was written by Sydney author and agent, Peter O'Malley.  As such, it is targeted to audiences experiencing the current declining market conditions in Sydney, which is mirrored by what is happening in Melbourne and many surrounding property...

When sitting down with sellers for the first time I generally ask a few questions about their past selling experiences, whether they be a recent unsuccessful campaign, or a previous selling experience.  The biggest complaint that my anecdotal evidence suggests, is not...

Before employing an agent to market and sell your home, ensure you are clear about what you expect in an agent. Real estate agents often spruik their clearance rates or their profile in the marketplace. The true determinant of a good agent is their ability to deliver...

Establishing a realistic market price can be fraught with danger. The intentionally inflated price quoted by an agent is the most common. It is the improbable lie or the lie by omission. Other dangers that are not so obvious include well-meaning neighbours and...

It seems simple doesn't it?  You're thinking of selling, and you decide to get a couple of agents out to give you a "quote". But real estate agents aren't tradesmen, the so-called "quote" of the value of your house is merely an opinion, rather than something you...

Read Glenda's answers to a couple of questions after recently selling her Bushfield property through Wilsons: 1: “Why did you initially choose to list your property with Wilsons?” It began with our taking advantage of a Wilson free valuation offer left in our letter...

Good, bad, or indifferent, we always seek out our clients' opinions after a transaction in order to constantly improve our service by continuing doing what works, and making improvements and adjustments where required. Trent sold his property with Wilsons, and this...

There are certain phrases in the modern lexicon of real estate agents that should put sellers on the alert every time they hear them. They go something like this: 'If we run the right advertising campaign we could get...' 'We could sell this in two weeks!' 'You'd be...

The best agents will always be able to introduce buyers to your property without asking for money.  If an agent claims to have a buyer, as most real estate agents will, that should negate the need to spend money upfront on advertising. This runs contrary to the...

Douglas Driscoll of Starr Partners and Peter O'Malley of Harris Partners Real Estate join Skynews with their tips every vendor needs for selecting a real estate...

‘No Price marketing’ – or should that be ‘No Brains marketing’ Article by Bill Glover I am constantly amazed and surprised by the sellers who opt not to disclose the price they would like to achieve for the sale of their property. What are they hoping to achieve using...

More advertising equals more buyers. It’s a compelling sales pitch to any home seller but does it stack up against reality? Australia has the highest advertising rates in the world for property sellers. The reason is Australian agents have convinced their clients to...

Article by Peter O'Malley, author and Real Estate Agent. How to get a rapid market response to your home. To put a property on the market takes effort. There is the effort in selecting the agent and marketing strategy, effort to prepare and present the property and...

Welcome to the Wilsons 'How to' series.  This issue explores the 4 key steps you must follow for a successful property sale. You may be new to the property market and this may be the first property you have sold, or you may be an experienced property seller and just...

Why print doesn’t add up The real estate industry’s greatest fear is that home sellers will work out how easy it is to find a buyer for your property without using a real estate agent. Private sale companies and private sellers are emerging in larger numbers each...

Article by Bill Glover. It pays to be very careful when your home is being advertised for sale.  Any hint that you are under pressure to sell, will be taken as an open invitation to buyers to make unrealistic offers. To us, anything about the sellers’ circumstances,...

THAT COULD BE WORTH THOUSANDS TO YOU! Anyone who knows anything about life will know that some common ‘beliefs’ are often the biggest fallacies. Everything from when doctors used to recommend smoking to “calm nerves” to the belief that “if it tastes good, it must be...

When choosing an agent to sell your home don’t make the mistake of only looking at the commission rate each agent charges. If you base your decision on commission alone you will be in for an unpleasant surprise. So, how much does it really cost to sell your home?...

If you are like most people considering selling their properties, there is one question you most probably want answered above all others: HOW CAN I GET THE HIGHEST PRICE FOR MY PROPERTY? My name is Gary Pittard, CEO of the real estate business consultancy, Pittard. I...

When selling your property, if you want to get the highest price possible, avoiding real estate’s greatest dangers is crucial. Andrew Trim, head of one of Brisbane’s most successful group of agencies, Johnson Real Estate, has written a book entitled Real Estate’s...

Choosing an agent when selling your home is a big decision – this is why many people research a few different real estate agencies before they make their choice. Costs can add up quickly when selling your home, which is why some people consider hiring a discount agent...

When selling your property, it pays to be choosey.  Choose Skill, Not Opinions Some agents tell lies to win your business. Be very careful that you do not choose the agent who tells you the biggest lie about how much ‘you will get’ for your property. This is called...

This article was written in 2008, just after many of the major property markets that had been experiencing prolonged boom market conditions, had hit the brakes and were dealing with low demand and easing prices.  However, for any market that is not experiencing...

It's great in business when your past clients come back and choose to deal with you again - It shows that you are doing something right! Hear briefly from Jason, a second-time-round delighted...

We all know the saying that there is no second chance to make a first impression. This is most relevant when selling your house. You should do everything you can to make buyers feel at home, to create the atmosphere that implies Come on in! The inside atmosphere...

When you are looking at putting a property on the market, the decision that will likely have the biggest impact on your net financial outcome, and peace of mind, is your choice of agent.  It's important to know what's important when making this choice. Agents will...

In just 10 minutes of negotiating many home-sellers lose more money than they could save in 10 years!! Here’s a BIG QUESTION for all home-sellers... WHAT’S THE MOST IMPORTANT FACTOR TO YOU WHEN YOU ARE SELLING YOUR HOME? If you’re like most people, your home is...

Just like a public auction, there are times when a silent auction works better than a standard private treaty and vice versa. The success of a silent auction is equally dependent on the right agent and the right circumstance. A public auction sells to the highest...

Whether you’re downsizing or moving to a new area, most home owners will find themselves selling at one point in their lives. Selling your home can be a stressful period, particularly if you’re not sure what to expect. This blog post will guide you on the process to...

We have hit that time of year when suddenly expert punters appear from the crowds of people whose only equine encounter for the previous eleven months have been the occasional game of pin-the-tail-on-the-donkey or a pony shaped piñata at one of their kids’ birthday...

With TV shows such as The Block and Reno Rumble gaining immense popularity in the last few years, many homeowners have been inspired to carry out their own makeovers and add value to their homes. A question our sales team at Wilson Real Estate often get asked is,...

Imagine you’re planning to cook a lamb on the spit.  A Greek delicacy.  You visit your local butcher and ask him for a lamb and he replies, Butcher:   “Sorry mate, I’m all out of lambs but give me $200 and I’ll go to the market tomorrow and try to get you one”. A day...

Jak and Brooke talk about their recent successful sale, the good communication they had from their agent, peace of mind offered by a risk-free system, and the fact that they found what is often a very stressful process,...

Real estate agents across the country are increasingly moving toward off market transactions. An off market transaction is defined as one where the agent only markets the property to their database and known buyers rather than listing on prominent media websites....

High offers often come early during the selling process, however owners will often hold out in the hopes of a better deal coming along.  Sellers can be lulled into a false sense of security making the assumption that a good offer in the early stages of selling can...

High quality photos have become an integral part of marketing your home when selling. When searching for a property, almost all buyers will turn to the internet to find their next home, with buyers perusing many listings before making their final decision. Excellent...

What would you do if you wanted to find out what your property is worth in today’s market? Would you ask for an appraisal or do you get a valuation? They may sound like they are the same but they’re not. Do you know the difference? A valuation can only be conducted by...

4 LETTERS THAT CAN CHANGE YOUR LIFE WHEN SELLING YOUR HOME.  These four letters stand for HIGHEST PRICE NEGOTIATION SYSTEM! And that’s what we now use at Wilson Real Estate. A brand new negotiation system written and researched by Australia’s trusted consumer...

Matching your property to one of our existing buyers can be the most effective way to sell your home, both in terms of achieving a great price as you can rest assured these are genuine buyers ready to pay good money for the right property, and also in terms of...

If you are like most sellers, the thought of selling your home can be daunting. Selling your home is not usually something you do more than once or twice in your life. So how do you know what to expect or more importantly how to sell for the highest price? When it...

Pricing your property: Why overpricing as a selling tactic does more harm than good. Setting a price for your property is one of the biggest decisions you will make during the selling process. Choosing the right price gives you the greatest chance at selling your home...