It’s simple and it’s smart
When marketing a property, transparent pricing is crucial for gaining a buyer’s attention. For most buyers, the first priority is knowing whether a home fits within their budget. Strategies like auctions, “contact agent,” “expressions of interest,” or “offers above…” only add uncertainty – making it harder for buyers to assess affordability and engage with confidence.
Anecdotal evidence from speaking with hundreds of buyers suggests this is extremely frustrating, wastes time and effort, and puts buyers on an unnecessary emotional rollercoaster – having their hopes and dreams raised, only to be squashed. Marketing studies have shown that enquiry levels can decrease by up to 50% when a price is not displayed. Even “price range” campaigns are a nightmare for many buyers, as they often find that properties are not actually for sale at certain levels within the advertised range.
At Wilsons, we advise almost all of our sellers to market their properties with a stated asking price – a price at which the sellers are happy to sell the property. It’s simple and it’s smart. It attracts buyers rather than repelling them. And it makes it a whole lot easier for buyers to buy.
A price can be repositioned at any stage of a campaign, in consultation with our sellers, if their situation or expectations change. A property may also be sold above its asking price. This is not to say that it wasn’t available at its asking price, but just as a buyer is at liberty to offer less, a seller is at liberty to accept more if it is offered to them.
If you have any questions regarding our sales process, please call our office on (03) 5561 2777. We look forward to hearing from you!